How to conduct property viewings effectively

Conducting property viewings is a crucial part of the buying or renting process. To ensure that potential buyers or tenants have the best possible experience, here are some tips on how to facilitate viewings seamlessly and professionally.

Collaborate with vetted agents

To ensure quality in presenting the property, it is essential to work with vetted estate agents. They possess the experience and local market knowledge necessary to make viewings informative and professional.

Offer viewing options

In-person viewings

In-person viewings are ideal for vacant properties, as they allow potential buyers or tenants to experience the space firsthand. Make sure the property is in optimal condition and well-lit before each viewing. Here are some recommendations:

• Prepare the space: Ensure the property is clean and tidy. If possible, consider depersonalising the space so that visitors can imagine themselves living there.
• Flexible scheduling: Offer flexible viewing times, allowing interested parties to choose the most convenient time for them.

Virtual viewings

In today’s digital world, virtual viewings are an excellent option, especially for occupied properties or those in remote locations. Here are some tips for facilitating virtual tours:

• Use suitable technology: Utilise reliable platforms for virtual viewings, such as Zoom or Microsoft Teams. Ensure the video and audio quality is optimal.
• Guided tours: Consider conducting a guided video tour, where an estate agent showcases every corner of the property, explaining key features and answering questions in real time.

Clear and efficient communication

Communication is key during the viewing process. Keep interested parties informed about the property details, including:

• Specific features: Provide clear information about the size, layout, and amenities of the property.
• Viewing process: Ensure interested parties understand how to book a viewing, whether in person or virtually.

Post-viewing feedback

After each viewing, it is important to obtain feedback from visitors. This not only helps improve future presentations but also shows that you value their opinions. You can send a brief questionnaire or make a follow-up call to gather their thoughts.

Effective closing

If a potential buyer or tenant expresses interest, ensure you have a clear plan for closing. Provide information on the next steps, whether that involves making an offer, scheduling a second viewing, or discussing contract terms.

Conducting property viewings effectively can make a significant difference in the customer experience. By collaborating with vetted agents and offering both in-person and virtual options, you can ensure that your properties are seen by the maximum number of interested parties and facilitate the buying or renting process.