Welcome to Key Riders and our website at keylr.com (our “website”). keylr.com uses cookies to remember your preferences and help you obtain the right information. Cookies also allow us to see how our website is being used.

keylr.com is operated and maintained by Key Riders Ltd, Suite 3260 Unit 3a,34-35 Hatton Garden, Holborn, London, United Kingdom, EC1N 8DX (“Key Riders”, “we”, “us”, or “our”). If you have any questions about this policy or our data protection practices, please contact us using our Contact Form.

WHY DO WE HAVE A COOKIE POLICY?

This Cookie Policy sits in line with our obligations set out in the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU’s Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to inform you about the cookies we use and obtain your consent when using certain types of cookies namely Functional, Performance, Analytical and Advertising Cookies.

WHAT ARE COOKIES?

A cookie is a small text file that is sent to your device’s hard drive by a website. Each time you return to the same website, your browser retrieves and sends the relevant cookie(s) to the website’s server.

COOKIE ACCEPTANCE

By using our website after accepting the cookie notice that appears when you first visit our website, or by browsing our website, after having been presented with this notice, you agree to the placement of cookies on your computer in accordance with the terms of this Cookie Policy.

HOW ARE COOKIES USED?

Cookies used by us are stored on your device for a maximum period of 2 years from the date when they are initially installed or if they are subsequently updated, from the date of the update. Cookies can be divided into the following two broad categories:

  • Technically necessary cookies (Essential)

Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features.

  • Technically non-essential cookies
    • Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around our website. The information collected does not directly identify visitors. We place these cookies to help us analyse that data.

    • Marketing/Advertising Cookies

Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. They are capable of tracking your browser across other websites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit.

THE COOKIES WE USE

We utilise the below mentioned non-essential cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience.

Google Analytics

We use Google Analytics, a web analytics service provided by Google. Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:

  • 3 bytes of the IP address of the called system of the website visitor (anonymised IP address);
  • the website called up;
  • the website from which the user reached the accessed page of our website (referrer);
  • the subpages accessed from the website;
  • the time spent on the website; and
  • the frequency with which the website is accessed.

Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent. You can withdraw your consent at any time using our cookie preference pop-up. The legal basis for the processing is also your consent. In relation to the data transfer into the USA Google’s processing agreement for GA, can be read here.

You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser here.

Google Tag Manager

We also use Google Tag Manager. Google Tag Manager is a solution enabling us to administer website tags via an interface. Google Tag Manager itself, which implements the tags, is a cookie-free domain and does not record any personal data. However, the tool triggers other tags that may record your Personal Data. Google Tag Manager itself does not access this data. If you refuse Analytical/Performance and/ or Marketing & Social Media Cookies, Google Tag Manager remains in place. The legal basis for the processing is our legitimate interest.

Google Ads

We use Google Ads, an online advertising service provided by Google. Google Ads enables us to show advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be shown on the basis of user data available to Google (e.g. location data and interests) (target group targeting). With the help of Google Ads, we can evaluate this data quantitatively, for example, which search terms have led to the display of our advertisements and how many ads have resulted in corresponding clicks. The use of this service is based on your consent.

Google Ads Remarketing

We also use the remarketing functions Google Ads. Google Ads Remarketing allows us to assign people who interact with our advertisements and website to specific target groups and to display interest-based advertising to them within the Google advertising network.

Further, the advertising target groups created by us using Google Ads Remarketing can be linked to Google’s cross-device functions. This means that interest-based, personalised advertising (that is advertising that has been adapted to you depending on your previous usage and surfing behaviour) can also be displayed on another of your end devices (e.g. tablet or PC). The use of this service is based on your consent.

Google Conversion Tracking

We also use Google Conversion Tracking. With the help of Google conversion tracking, we and Google can recognise whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We also learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent.

Pixel Cookies and Tags

We use so-called Pixel Cookies and Tags (“Pixel Cookies”). A Pixel Cookie is an advertising tool and typically consists of a JavaScript code snippet that allows us to understand and track visitors’ activity on our website. For this purpose, Pixel Cookies collect and process information about visitors of our website and the device used (so-called event data).

Event data collected through Pixel Cookies is used for targeting our advertisements and improving ad delivery and personalised advertising. For this purpose, the event data collected on our website by means of Pixel Cookies is transmitted to the relevant operator of the Pixel Cookie and in part, also stored on your device. However, this only happens with your consent, and we and the relevant operator of the Pixel Cookie are considered joint controllers. Nonetheless, for the subsequent processing of the transmitted Event Data, the relevant operator of the Pixel Cookie is the sole controller.

For more information about how the relevant operator of the Pixel Cookie processes personal data, including the legal basis on which they rely on and how you can exercise your rights against, please refer to the following Privacy Policies: Facebook and Instagram.

Microsoft Clarity

We use the “Clarity” service provided by Microsoft Corporation. Clarity enables an analysis of the use of our website. This creates a log of mouse movements and clicks with the intention of deriving potential improvements for the website. The information collected is transmitted to Clarity and stored there. According to Microsoft, this information can also be used for advertising purposes. The legal basis for this processing is our legitimate interest and your consent.

Hubspot

When you visit certain sections of our website, HubSpot uses cookies for functionality, performance and to track visitors. This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. Please refer to HubSpot`s Privacy Policy for more information.The use of this service is based on your consent.

LinkedIn Insight Tag

On our website we use the LinkedIn Insight Tag for conversion tracking by LinkedIn. The Insight Tag places unique LinkedIn browser cookies (conversion cookie) in your browser to enable the collection of the following data for this cookie: Metadata such as IP address, timestamp and page events (e.g. page visits). These cookies have limited validity. If you visit certain pages within our website and the cookie has not expired, both we and LinkedIn can recognize that you were directed to that page after clicking on the advertisement.

The LinkedIn Insight Tag allows LinkedIn to collect data on website visits, including URL, referrer URL, IP address, and device and browser features (user agent) as well as the time stamp. This data is transmitted to LinkedIn, the IP addresses are shortened or hashed (if they are used to reach members on different devices). The direct LinkedIn member identification numbers are removed within seven days in order to pseudonymised the data. The remaining pseudonymized data are then deleted by LinkedIn within 180 days.

LinkedIn does not share any personal data with us. It merely offers summary reports about the website’s target group and the performance of the advertisement. The information collected using the conversion cookie is used to compile conversion statistics. These inform us about the total number of users who click on one of our advertisements and who have been taken to a page with a conversion tracking tag. The retargeting function provided by LinkedIn helps us show visitors to our website target group-specific advertisements for our products and services outside of our website without being able to identify the user. The legal basis for the processing is your consent.

HOW TO MANAGE COOKIES

In your browser

You also can manage your cookies preferences using the following links for some of the most popular internet browsers: Edge, Google Chrome, Firefox, Safari, Opera.

Cookie preference pop-up

We also offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them.

Advertising personalisation or retargeting/tracking opt out

In addition, if you do not wish to participate in our advertising personalisation or retargeting/tracking you can object to behavioural advertising at the following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative, AdChoices, the European Interactive Digital Advertising Alliance (Europe only), Google Ad Settings, LinkedIn Ad Settings, Facebook Ad Settings, and Instagram Ad Settings,

HELP AND COMPLAINTS

If you have any questions about this policy or the information we hold about you please contact us.

CHANGES

The first version of this policy was issued on Saturday, 28th of September 2024 and is the current version. Any prior versions are invalid and if we make changes to this policy, we will revise the effective date.